Sarah Rae first joined Ford Motor Company in 1995
Lincoln has announced the appointment of Sarah Rae to the position of Director, Lincoln Middle East, replacing Alex Schaeffer, who repatriated to Dearborn, Michigan, to take up a new position in Ford Motor Company.
In her new role, Rae will lead Lincoln’s operations in the Middle East as the luxury automotive brand continues to expand its business in the region. She will report to Metelo Arias, vice president, Marketing, Sales and Services, Ford Middle East and Africa.
Prior to this role, Rae served as Lincoln Middle East’s brand manager, and has played an integral part in the recent launch of the all-new Navigator full-size SUV and the brand’s dealership development in the UAE.
Rae joined Ford Motor Company in 1995 and brings more than 20 years of automotive industry experience as a marketing and sales professional.
“Today, the Lincoln brand is well on track to become the fastest-growing automotive brand in the luxury segment. She brings a deep knowledge of the region to the position, and we’re excited to welcome her new role,” Arias noted.
Lincoln’s sales in the Middle East have grown in the first half of 2018, up an estimated 28% over the same period last year. The all-new Navigator full-size SUV contributed greatly to Lincoln’s bumper year.
Earlier this year Lincoln welcomed Alghanim Auto as its official distributor in Kuwait, further extending a proud commitment to delivering its luxury automotive experience to customers in the region.
