Campaign targets e-commerce merchants, enterprises, start-ups, and online entrepreneurs
DHL Express is set to launch its global campaign ‘Where Everything Clicks’ in Middle East and North Africa (MENA) region, to guide online merchants to navigate and access the booming global e-commerce marketplace.
DHL Express aims for the campaign to reach companies ranging from start-ups to large enterprises, advising merchants on how to optimize their websites for international sales and to create a competitive advantage via shipping options offered.
A 2017 study by KPMG reports that consumers across Middle East and Africa were the most likely to import consumer products bought online, almost 50% of purchases, showcasing the rise in cross-border shopping that is driving international retail trade.
“Cross border e-commerce presents strong growth opportunities that are yet to be tapped into by many businesses in the region,” commented Nour Suliman, CEO MENA, DHL Express.
“We recognize that our customers’ success is closely tied to their buyers’ satisfaction with the delivery experience and the delivery options offered,” noted Faysal Elhajjami, DHL Express Managing Director, Saudi Arabia.
“We aim to support local ecommerce startups by providing them with tailor made solutions that will allow them to easily address potential global consumers, therefore improving their e-commerce proposition within the current market,” observed Geoff Walsh, UAE Country Manager, DHL Express.
