CSR initiative to reduce road casualties to 3 per 100,000 population
Serco Middle East recently held its 3rd ‘Road Safety Awareness Day’ in partnership with RoadSafetyUAE, the knowledge portal for road safety content in the UAE, as part of its corporate social responsibility (CSR) programme.
The event highlighted the dangers of travelling on the UAE’s roads and raised awareness of safe driving behaviours including the importance of wearing seat belts. Research shows a high percentage of road fatalities come from not wearing seat belts and within the UAE reports have shown that 60% of casualties of road accidents in the UAE are due to not wearing seat belts.
“I believe that as a responsible corporate citizen, Road Safety is a shared responsibility, just as our roads are a shared space. None of us has the right to behave in a way that endangers others,” remarked David Greer, CEO, Serco Middle East.
“Serco Middle East’s 3rd Road Safety Awareness Day is testament to its commitment to educate road users on safety in the best way possible, share its best practices,” commented Thomas Edelmann, Founder & Managing Director, RoadSafetyUAE.
