FirstCry to set up fulfillment centre and office in Dubai South’s E-commerce zone
FirstCry, India’s largest specialist e-commerce store for baby and kids products and a parenting community platform, has announced its entry into the UAE market with the launch of its facility operations in EZDubai, (E-commerce Free Trade Zone) Dubai South Logistics District’s E-commerce zone.
FirstCry is setting up a fulfillment centre at the free zone to enable the online shopping company to deliver goods faster to its customers across the country.
FirstCry is the latest addition to the host of companies benefiting from the ready-to-operate fulfillment centers in Dubai South, reducing the setup time to start operations by three months. The company is set to take advantage of the proximity of the facility to Al Maktoum International Airport to manage shipments coming from overseas and provide customers with wider choices of products for babies and kids.
“This latest development further boosts Dubai’s vision in building a leading global e-commerce hub serving the Middle East and neighbouring regions,” commented Mohsen Ahmad, CEO, Dubai South’s Logistics District.
EZDubai is a 920,000sqm purpose-built E-commerce zone recently launched and designed to attract the world’s leading e-commerce companies and benefit from the sophisticated logistics facilities and business solutions provided by Dubai South to multinationals, small and medium enterprises (SMEs).
“We look forward to our partnership with EZDubai to help us build a globally integrated and efficient supply chain, thereby making available the largest and most curated product range with the fastest delivery promise for all parents in UAE,” noted Supam Maheshwari, Founder & CEO, FirstCry.
The dominant presence of FirstCry in India, with a customer base of more than 10 million parents, is a result of its pioneering Omni-channel footprint involving web, apps and close to 400 brick and mortar stores. In the UAE, FirstCry plans to start with its web and app services.
