Regional FMCG importer’s new process will generate an improved near perfect delivery accuracy
UAE-headquartered Truebell, a leading GCC importer of fast-moving consumer goods (FMCG), has launched a new and improved delivery platform at its advanced distribution centre in Dubai Industrial Park (DIP).
The new delivery process, which has already been rolled out at over 400 stores across the country including all Zoom stores in the UAE, will generate an improved delivery accuracy of 99.97% as well as maximising efficiency and productivity at the GCC importer’s distribution centre.
“Earlier this year we have tested the enhanced delivery system at 189 Zoom stores and an additional 100 retail stores across the UAE,” noted Bhushant J. Gandhi, Divisional Manager, Retail & Food Service, Truebell.
“Our in-depth analysis into the process found, turnaround times at dock were reduced by around two thirds, we were able to make more deliveries during the same journey due to greater efficiency, there was no mismatch of items, 100% batch compliance, no damage to products during delivery, items were stored at the correct specified temperature on all deliveries and no products were returned,” he added.
The 25,000sqm purpose-built facility which commenced operations in October 2018, boasts cutting-edge technology in warehouse and fleet management systems including more than 20 specialised material-handling equipment units, 21 multi-purpose loading bays and has the capacity to receive over 7,000 containers annually. It also houses a test kitchen and bakery stocked with equipment suitable for creating new products.
Comprising multi-temperature storage, the fulfilment centre can accommodate up to 21,000 storage locations, comprising of frozen, chilled and dry food as well as non-food retail items.
The centre also boasts a dedicated area for third-party logistics (3PL), with this service expected to be fully operational by the end of 2019.
