PepsiCo and Americana strengthen 25 year long regional partnership by renewing commitment
PepsiCo has announced the renewal of its 25-year partnership with Americana Group, one of MENA’s largest restaurant operators and food manufacturers.
The renewal will see PepsiCo continuing its diverse and much-loved product offering to consumers across the region through Americana’s most loved restaurant brands.
The partnership means that consumers will continue to have access to the entirety of PepsiCo’s beverage portfolio at their favorite Americana restaurants including KFC, Hardee’s, Pizza Hut, TGI Fridays and Krispy Kreme among others, across the MENA region and Kazakhstan.
“Our renewed partnership with Americana will bring more smiles to our consumers with every sip and bite by delivering superior food and beverages experiences.” said Eugene Willemsen, CEO, PepsiCo Africa, Middle East and South Asia.
With more consumers turning to experiences over products, the partnership is another step in the journey to enhance F&B offerings, ultimately creating more unique tastes and flavors suited to the Middle East’s young and vibrant demographic.
“Americana’s deep industry know-how and expertise in managing scale and complexity coupled with PepsiCo’s global reach, positions this partnership as a strategic pillar in continuing to touch customer’s hearts and winning their trust and loyalty through consistently delivering differentiated offerings,” commented Kesri Kapur, Group CEO, Americana.
