AAA hosts a recent open house event at its showroom in Riyadh
The IVECO distributor in Saudi Arabia, Arabian Auto Agency (AAA) recently welcomed more than 200 guests that included customers, government representatives, local authorities and business leaders to a well-attended open house event held at its premises in Riyadh.
The full IVECO line-up was showcased with a display that included two Trakker 6×4 Rigid Chassis mounted with a local body tipper, a Trakker 6×4 Tractor heavy truck, a Performer 4×2 Tractor head, two Eurocargo trucks, two Daily vans and three Daily light-duty trucks.
“As Saudi’s leading equipment and commercial vehicle distributor group, we are best positioned to deliver on our customers’ ambitions,” commented Mike Fritz, Senior Vice President, ZMS Group, AAA’s holding company.
“We supply world-leading brands, backed by world-class service. AAA and IVECO will become one of the major truck suppliers in the Saudi market,” remarked Maan Gharaibeh, General Manager, AAA.
“Durability also means a strong focus on after sales service, and this is one of the main pillars for IVECO and AAA in this market. In partnership with AAA, our ambition is to meet the needs of our customers in Saudi Arabia with IVECO’s full range,” concluded Marco Torta, IVECO Saudi Arabia Area Manager.
AAA is one of the kingdom’s leading distributors, and prides itself on its long-standing partnership with a global brand such as IVECO. The dealer hopes to host similar events later in Dammam and Jeddah.