Initiative between Dubai Taxi and Dubai-based start-up will provide 500 three-course meals to Hala captains
A giving initiative has been undertaken to support some of Dubai’s front-liners in the transport industry, working to keep the city moving despite unprecedented times.
Over 500 three-course meals have been facilitated by Sweetheart Kitchen through their collaboration with Hala (Dubai Taxi) in a bid to support captains.
This initiative comes as a natural significant decrease in demand for public transport continues, with official restrictions remaining in place to reduce unnecessary movement around the city.
The collaboration with Sweetheart Kitchen is a reflection of how local businesses are coming together in unity for the greater good of lending a helping hand to their communities.
“Now more than ever, we at Hala make every effort to help our captains, who have been affected by restrictions,” observed Ann-Sophie Petersmann, Marketing Director, Hala.
“Hala Taxi and the RTA make up the veins that connect this city and allow it to thrive, and we are here to make sure we can feed and fuel the front lines during this holy month and during these challenging times we are all facing together,” noted Adib Samara, Global Brand & Marketing Director, Sweetheart Kitchen.