Overall Special Vehicles sales in MENA grew 76 percent YoY
Jaguar Land Rover’s (JLR) Special Vehicle Operations (SVOs) division retailed more than 9,500 high-performance and luxury SV products in Fiscal 2019/20, up 64 per cent on Fiscal 2018/19.
This success was also reflected in the MENA region, where the division recorded 76 per cent year-on-year growth over the same period.
Extremely strong demand was reported for all seven SV vehicles that drove this growth, including the long-wheelbase Range Rover SVAutobiography, which offers airline-style Executive Class seating, and the driver-focused 565PS Range Rover SVAutobiography Dynamic.
The launches of the 550PS Jaguar F-PACE SVR and Range Rover Velar SVAutobiography Dynamic – which both saw deliveries starting in 2019 – made significant contributions to the overall numbers.
“Despite a challenging sales environment for the automotive industry as a whole, we’re delighted that the demand for Jaguar and Land Rover SV products continues to grow strongly, just five years after the division was first launched,” commented Michael van der Sande, Managing Director, JLR Special Vehicle Operations.
“We’ve focused on satisfying demand for existing SV vehicles, while simultaneously expanding into new sectors with models such as the Jaguar F-PACE SVR, which instantly became our second highest volume vehicle,” remarked Mark Turner, Commercial Director, JLR Special Vehicle Operations.
