Services offer better customer experience and higher convenience
Maersk Pakistan has undertaken constructive steps towards offering end-to-end logistics for citrus exporters out of Pakistan by bundling road and ocean transport.
Pakistan is a thriving agricultural state wherein agriculture sector contributes more than a quarter of the country’s Gross Domestic Product (GDP). Among the large exports from agricultural produce, the exports of citrus fruits alone generate multi-million US Dollar revenues in a year for Pakistan.
Exports of perishable goods like fruits, vegetables, pharmaceuticals, fresh produce among others requires high levels of expertise during its transportation in refrigerated containers (reefers).
For the citrus export season in 2019-20, Maersk Pakistan worked with Pakistani exporters to understand how to provide further value in the supply chain.
In addition to the ocean leg of transport, Maersk added landside transportation as part of the same booking, ensuring that the cargo of fruit was picked from the warehouses of the exporters and delivered to container yards near the port via a single booking and a one-window operation.
“At Maersk, it is our top priority to ensure that our customers have access to products and solutions that meet their end-to-end supply chain needs,” asserted Aruna Hussain, Managing Director, Maersk Pakistan.
Maersk has advanced technology solutions for temperature-controlled cargo, such as Remote Container Management system and a customer-friendly mobile app called ‘Captain Peter’, the press statement added.
By providing integrated container logistics solutions, Maersk Pakistan focuses on removing complexity and facilitates ease of doing business. Maersk aims at expanding its end-to-end logistics solutions across Pakistan to significantly improve and enable growth in the country’s exports, the communiqué concluded.
