Introduction of electrified products and connected technologies
Nissan Africa, Middle East and India (AMI) recently unveiled a comprehensive four-year strategy for the region under the company’s Global Transformation Plan.
The AMI business plan aligns with the global direction of rationalization, prioritization and focus to bring core models and technologies to a region that accounts for around 10% of the world automotive market.
The company will build on Nissan’s existing strengths in the region including continued growth in key markets and strong brand presence, maximizing synergies with Alliance partners and leveraging an expansive and competitive manufacturing presence in South Africa, Egypt, India and Nigeria.
“Africa, Middle East and India is an important region where we will target investment in existing strengths, including SUV, and bring eight new products to the market,” remarked Ashwani Gupta, COO, Nissan.
“Nissan has already established a strong foundation for sustained growth with high brand equity, a deeply embedded heritage of Nissan DNA and culture and a long history of dedicated and experienced business partners in retail and manufacturing,” emphasized Guillaume Cartier, Chairman of the Africa, Middle East and India region.
AMI will follow the global transformation strategy, recently announced by Makoto Uchida, CEO, which aims to achieve sustainable growth, financial stability and profitability by the end of fiscal-year 2023.
