Salesforce’s UAE ecosystem is on track to become 6.5 times larger than the company itself
Salesforce, established in 1999 and a force in CRM, recently announced new research that finds the company and its ecosystem of partners will create US$ 2.6bn in new business revenues and 11,180 new jobs in the UAE to 2024.
Cloud computing is driving this growth and giving rise to a host of new technologies, including mobile, social, IoT and AI, that are creating new revenue streams and jobs that further fuel the growth of the cloud — creating an ongoing virtuous cycle of innovation and growth.
According to IDC, in the UAE, spending on cloud computing between now and 2024 will grow by 27 percent, from US$ 184mn in 2018 to US$ 778mn in 2024.
“The UAE is at the global forefront of cloud-based nationwide digital transformation enabling economic growth and job creation,” remarked Petra Jenner, General Manager and Senior Vice President – Europe, Middle East, and Africa Emerging Markets, Salesforce.
IDC estimates that from 2019 through 2024, Salesforce in the UAE will drive the creation of 18,700 indirect jobs, which are created from spending in the general economy by those people filling the 11,180 jobs previously mentioned.
“We expect the UAE’s digital economic growth and job creation to be strong across financial services, manufacturing, retail, communications and media, healthcare and life sciences, and government,” Thierry Nicault, Executive Vice President, Enterprise Business Unit – Middle East, Africa, Central Europe, Salesforce.
