Agriota E-marketplace launched in new farm-to-fork approach
Dubai Multi Commodities Centre (DMCC) has launched Agriota E-Marketplace, a technology-driven agri-commodity trading and sourcing platform that uses blockchain to help bridge the gap between millions of rural farmers in India and the UAE’s food industry. The launch was attended by Pavan Kapoor, Ambassador of India to the UAE.
The Agriota platform provides Indian farmers the opportunity to connect directly with the entire food industry in the UAE, including food processing companies, traders and wholesalers. Indian farmers can now connect directly with the entire food industry in the UAE
The marketplace allows them to bypass intermediaries, optimizing the supply chain and ensuring traceability to create value for all stakeholders. Farmers can participate directly with the large demand from the UAE’s market. Initially, the platform will offer cereals, pulses, oil seeds, fruits, vegetables, spices and condiments.
“Harnessing the power of blockchain technologies within the commodity space is a top priority for DMCC, and launching Agriota is the next natural step in this journey,” remarked Ahmed Bin Sulayem, Executive Chairman and CEO, DMCC.
“The online marketplace provides end-to-end traceability and transparency through last-mile verification and extension infrastructure in a blockchain environment.
The Agriota platform was jointly developed with CropData Technology, an Indian company. In 2019, India exported more than $38 billion of agricultural and processed food products, with one of their largest markets being the Middle East.
