Company supports Saudi Vision 2030’s local manufacturing and self-sufficiency
Almarai, the Middle East’s largest food & beverage manufacturer and distributor of dairy products, baked goods, poultry, juice, food, desserts, and infant formula, has announced the next phase of its digital transformation with the global technology company SAP to optimize operations and support food self-sufficiency in Saudi Arabia and the region.
Almarai has extended its two decades’ partnership with SAP. The SAP S/4HANA real-time intelligent suite is spread across all lines of business to support future business growth and help create Almarai of tomorrow.
“By advancing our digital transformation, SAP’s real-time technologies are intending to optimize our resources, reduce waste and drive a leaner operation. Our aim is to deliver high-quality and nutritious food and beverages to our consumers at the right time,” commented Majed Nofal, CEO, Almarai.
As part of its roadmap, Almarai is working with digital business consultants McKinsey and SAP Services. Almarai is deploying SAP S/4HANA real-time business suite, which will run on a HANA Enterprise Cloud platform that is managed by SAP.
“Almarai shows how Middle East food and beverage manufacturers can leverage real-time technologies to drive innovation, enhance margins, and deliver products that meet consumers’ expectations,” remarked Mohammed Alkhotani, Managing Director, SAP Saudi Arabia.
