Seven global regions to become four to accelerate Nissan NEXT business transformation plan
Nissan recently announced a realignment of its global regions, to drive through the next phase of the Nissan NEXT global transformation plan.
Globally, seven geographic regions will become four – Japan and ASEAN, the Americas, China, and the new AMIEO region made up of Africa, Middle East, India, Europe (including Russia) and Oceania.
The new region demarcation will take effect from 1 October 2020.
AMEIO will cover more than 140 markets with a population of around 3.8bn, with 45 Nissan products on sale ranging from the iconic Nissan Patrol SUV to the all-electric Nissan LEAF. The new region will enable faster decision-making and create a more flexible working model across a number of markets where Nissan is electrifying its model range.
Gianluca de Ficchy, currently Chairman of Nissan Europe, will be Chairman of the new region. Guillaume Cartier, currently Chairman of the AMI region, will become President of AMI and Vice-Chair of the new region, responsible for marketing & sales.
“This realignment and reorientation will help us to be more competitive, improving the quality and speed of our operations and allowing us to deploy the latest technologies more consistently and more quickly to our customers,” remarked De Ficchy.
“Through Nissan NEXT we are transforming the company into a leaner, more agile and profit-focused organization. I am looking forward to bringing such a diverse and talented group of people together,” added Cartier.
