Distinct and progressive design offers instantly-recognizable Genesis identity
The All-new Genesis G80 made its Middle East & Africa digital reveal premiere today. It represents the third generation of the brand’s executive sedan.
Genesis has expanded its presence in the global luxury car market to include the U.S., Canada, Russia, Australia and Middle East and Africa in addition to South Korea.
“The All-new G80 is the centerpiece of our lineup perfectly weighing athletic and elegant characteristics. This represents the clearest interpretation yet of the Genesis brand identity,” commented Sang Yup Lee, Senior Vice President and Head, Global Genesis Design.
The rear view features a dramatic, tapered look, highlighted by a sloping decklid and rear Quad Lamps which visually link to those in front. Chrome decor at the top of the trunk stretches the full-width repeating the theme of the Genesis emblem, while the dual exhaust finishers reference the Crest Grill design.
The steering wheel and sleek, thin air vents run across the passenger compartment splitting it into the panoramic area above and the control area below. The number of hard buttons and switches was intentionally kept to a minimum, both for aesthetic purposes and ease of use.
“The All-new G80 brings all the existing strengths from the previous generations all the while upgrading the powertrain, platform and communication system with the state-of-the-art technologies,” remarked Albert Biermann, President and Head of Research & Development Division, Hyundai Motor Group.
