New web-based digital experience allows customers to experience products in real-time
Nissan recently announced the launch of its web-based Augmented Reality (AR) experience, its latest digital innovation for customers in the Middle East. Customers can easily access the experience on mobiles and tablets without having to download an app, and choose to visualize the product in silo or within a background of their choosing.
Currently available for the Nissan Patrol, and soon with four more models (all-new Nissan Sunny, X-Trail, Kicks and Altima), the AR experience enables users to view the cars and select exterior colours based on their preference.
Customers can use the AR functionality to see a 360 view of the personalized product with a plain background or place it in real time. They can also use touch interface to scale up or down, position and rotate the rendering at a particular location.
“At Nissan, we are proud to bring this addition to our Shop@Home offering, to provide a truly connected auto retail experience for prospective car buyers in the region,” commented Thierry Sabbagh, Managing Director, Nissan Middle East.
Nissan’s Shop@Home suite of digital and remote services on its website has been created to transform the customer experience by bringing Nissan’s showrooms directly to people’s homes. This includes a virtual showroom, home test drives and car maintenance services, video call assistance, amongst others.
