Its interactive virtual city will allow users to explore the company’s advanced solutions
Bridgestone returned to CES 2021 (Consumer Electronics Show), held virtually this year in Las Vegas, Nevada, USA.
As part of the digital exhibition, the company unveiled Bridgestone World, an interactive city showcasing how Bridgestone innovations will power a more sustainable mobility future.
“Active, intelligent and digitally integrated technologies are critical to our goal of creating new value for society and customers through sustainable mobility and advanced solutions,” commented Paolo Ferrari, President & CEO, Bridgestone Americas.
Bridgestone also showcased how the company is reimagining itself to help people and businesses manage their vehicles in a safer, smarter, more efficient, and more sustainable way.
Bridgestone also engaged directly with CES attendees through live and on-demand presentations that explored how the company is using smart tire technology, advanced data analytics and new business models to put tyres at the center of a sustainable mobility system, now and in the future.
