Kia turns to recyclable materials and renewable energy for more sustainable manufacturing
Kia has announced new details of its new brand purpose and ambitions for the future during a digital showcase event. Supported by a new brand slogan, ‘Movement that inspires’, Kia today reveals new details of a strategy which will see the company go beyond vehicle manufacturing to create sustainable mobility solutions for customers.
“Our vision is to create sustainable mobility solutions for consumers, communities, and societies globally. Today we start putting this vision into action with the launch of our new brand purpose and strategy for the future,” explained Ho Sung Song, President and CEO, Kia Corporation.
“Movement has always been at heart of our brand, and moving people at the core of our business. Movement helps humankind to constantly progress, improve, and evolve. That is why at Kia we believe that movement inspires ideas,” commented Artur Martins, Senior Vice President, Head of Global Brand & Customer Experience, Kia.
Kia is also developing a range of new Purpose-Built Vehicles (PBVs) for corporate customers. These specialized vehicles will be based on flexible ‘skateboard’ platforms, with modular bodies designed to meet the specific mobility needs of a broad range of corporate and fleet customers.
“Our aim is to design the physical experience of our brand and to create original, inventive, and exciting electric vehicles. The ideas of our designers and the purpose of the brand are more connected than ever, with our customers at the center of what we do,” remarked Karim Habib, Senior Vice President, Head-Kia Global Design Centre.
