Plans launch of Fit Farm, its new food line
Sarya Holdings, which recently launched the UAE’s latest hydroponic vertical farming concept Smart Acres, announces its global expansion plans in 2021 and its all-new health-conscious food line, Fit Farm, set to hit the shelves in the first quarter of the new year.
Launched in 2017 by two long-time friends and entrepreneurs, Abdulla Al Kaabi, CEO, and Sean Lee, Sarya Holdings, initially began as a general trading business with an emphasis on fast-moving consumer goods (fmcg) with the aim to bring quality foreign products to the GCC market.
Set to launch in Q1-2021, Fit Farm will become one of the few leading local providers to offer quick yet healthy and all-natural foods that can be prepared on the go.
“Our mission with Fit Farm is to empower the people through accessible cuisine driven by healthy lifestyle choices and connecting them with readily-available healthy foods,” commented Al Kaabi.
