The two-day auction in March attracted more than 1,470 registered bidders
Ritchie Bros.’ entirely online auctions continue to drive strong results for consignors around the world and the UAE.
At the company’s recent auction, the world’s largest machinery and heavy equipment auctioneer, sold over 1,380 items through its Dubai auction site to online buyers worldwide.
The two-day auction in March attracted more than 1,470 registered bidders, an increase of 40 per cent compared to the same month in 2020, the company stated in a recent press communiqué.
Fully integrated demographic targeting strategies and digital marketing campaigns were key contributors to the auction’s success, attracting over 51,510 equipment searches on its web portal from around the Gulf region and further afield, leading to strong pricing for consignors.
“As our auctions are held entirely online, we are really able to focus our digital capabilities and demonstrate to sellers how Ritchie Bros. is uniquely positioned to extend our international reach into new markets using our easy-to-use Online Timed Auction system,” affirmed Eduard Faig, Regional Sales Manager, Ritchie Bros. Middle East, India and Africa.
Egypt emerged as the second-largest buyer market in the Middle Eastern region after the UAE for the first time, further demonstrating the effectiveness of Ritchie Bros.’ wide-reaching digital strategy, the press statement continued.
Particular categories with strong price performance included hydraulic excavators, wheel loaders, crawler tractors, motor graders, all-terrain cranes, rough terrain cranes, vibratory rollers and articulated dump trucks. Every item was sold without minimum bids or reserve prices.
