Basamh gains real-time decision-making in FMCG with SAP Solutions
Basamh Trading and Industries Group, one of Saudi Arabia’s most successful purpose-led fast-moving consumer goods (FMCG) businesses in in the Middle East and Africa, announced today its digital transformation is driving the GCC’s US$ 253bn retail market.
Thanks to robust population growth, the rise in e-commerce, and multi-national brands entering the region, the GCC’s retail market has topped US$ 253bn.
With a world-class enterprise resources planning system, Basamh has standardized, streamlined, and integrated business processes across finance, procurement, sales, and distribution..
“In the highly-competitive fast moving consumer goods field, Basamh needed to improve our on-time delivery, increase our salesforce efficiency, and automate reporting and employee self-services to enhance business competitiveness,” remarked Khalid Temairik, Group CEO, Basamh Trading and Industries Group.
In response, Basamh implemented the SAP S/HANA real-time business suite and SAP SuccessFactors human experience management suite with channel partner LABS.
“This is just the start of our journey to digitally transform Basamh group, and we are commitment to continually deliver with quality to enable further digital innovations for the group,” commented Osama Islam, Group IT.Director.
“As a Saudi digital leader, Basamh is implementing high-impact digital opportunities that are enhancing customer experiences, enabling seamless operations, and empowering high-performance digital teams,” noted Ahmed Al-Faifi, Senior Vice President and Managing Director, SAP Middle East North.
