Several leading companies encourage its adoption
First launched by Veolia Middle East, with Abu Dhabi’s Agthia Group as a pioneering partner, in November 2020, RECAPP is the UAE’s first free-of-charge digital door-to-door service collecting recyclables and rewarding responsible behaviour for its members.
RECAPP is a trustworthy and effortless solution for collection of recyclables, raising awareness and creating a sense of community for a more sustainable lifestyle, the affirmed in a recent press communiqué.
RECAPP has since signed new partnerships with Borouge, Coca-Cola, Nestlé, PepsiCo, Majid Al Futtaim and Unilever to support the launch of the application and gain widespread attention and participation from across Abu Dhabi’s communities.
Furthermore, the App is endorsed by the Ministry of Climate Change and Environment (MOCCAE). Aiming to showcase their commitment to driving a circular economy in the UAE, participating industry members strive to close the loop for various materials by partnering in an innovative recyclable collection scheme that enables segregation at source and diversion away from landfills.
RECAPP empowers each individual in their recycling process by offering an easy and efficient way to schedule pick-ups for recyclable material, such as plastic bottles and aluminium cans. It also offers a reward program to incentivize recycling among its members.
“With its easy-to-book door-to-door recycling service, the solution maximizes convenience and helps overcome the main barriers to recycling. We hope to see widespread adoption of RECAPP, and look forward to its expansion across the seven emirates,” noted Eng. Saif Al Shara, Assistant Undersecretary for the Sustainable Communities Sector, MOCCAE.
“RECAPP app, launched by Veolia, offers a convenient and rewarding solution to recycle from home, whilst enabling a sustainable lifestyle and circular economy,” asserted Jérôme Viricel, General Manager, RECAPP, Veolia Middle East.
