Outlet is the 32nd in the GCC
Value furniture and homeware chain Home Box has opened its 20th retail outlet in the Kingdom of Saudi Arabia (KSA) and 32nd in the GCC as part of its expansion strategy, the company announced in a press communiqué.
Strategically located in downtown Riyadh, the new expansive store is among the largest outlets in KSA covering over 30,000sqft of prime space.
The new store features a fresh, ultra-modern look and feel with a revamped, trend-driven theme and customer-focused shopping experience, the press statement continued.
“Saudi Arabia is a special market for us mostly due to its cultural vibrancy and our customers’ sense of style and fashion. Driven by their thirst for affordable modern furniture, we have now opened a new store to complement our existing outlets in the region,” asserted Ajay Antal, CEO, Home Box.
Bringing its total GCC store count to 32 and a combined floor space spanning over 915,000sq ft, the new outlet will feature a collection of over 5,000 home furniture and accessories including a new line of nine different styles of premium quality mattresses.
As part of its long-term expansion strategy, Home Box, which also has 12 franchise stores in Africa, is also planning to open three additional stores in various regions this year with plans at an advanced stage to enter new markets in the GCC.
