Raayi acts as a review crowdsourcing platform in the UAE
The UAE is leading the MENA region in the crowdsourcing industry where public participation in issues of national importance, including health and education, is highly encouraged, according to Stefan Toubia, Founder and CEO, Raayi, the region’s first cross-industry crowdsourcing review platform
“Crowdsourcing, or the practice of enlisting the recommendations or contributions of a large group of people for specific tasks, is a widely accepted norm in today’s ultra-connected digital age. Individuals, private businesses and even government entities around the world have been employing this tactic for years to improve everyday tasks, enhance innovation and enrich decisions,” Toubia said.
One of the main features of Raayi is its forum for ratings and reviews of businesses, which allows customers to share their feedback on local businesses from over 17 different industries. Through the use of reviews, customers can save time and effort by accessing an easy way to find the business that best suits their needs.
“Crowdsourcing customer reviews through a platform like Raayi ultimately results in improved economic production, innovation and growth, all of which are key to fast-tracking the development of a digital economy,” he highlighted.
Toubia, along with his other co-founders, established Raayi to connect businesses across industries to communities and consumers. Apart from its business rating and review feature, the Raayi app also has a business directory and a special curations feature.