This marks Aramex’s largest investment in a digital platform in 2021
Aramex recently announced it will go live with Salesforce CRM, a customized digital solution from the global leader in customer relationship management, Salesforce.
The latest digital upgrade, Aramex’s largest in 2021, is set to fully transform and further enhance customer service levels by enriching customers experiences, a press communiqué stated.
Innovative logistics and transportation solutions have grown in importance during the pandemic, with the global population including young, digitally-savvy Millennial and Generation Z shoppers increasingly comfortable with e-commerce platforms. In the GCC alone, the e-commerce market is expected to more than double from US$ 24bn in 2020 to US$ 50bn by 2025, according to a report by AT Kearney.
Supporting innovation in logistics and transportation to further improve its customer service levels, Aramex is digitally transforming with Salesforce’s Customer 360 platform to integrate marketing, sales, and customer service, the press statement continued.
“With the launch of Salesforce CRM, Aramex can create seamless and customizable solutions to optimize our customer journey and enhance the effectiveness of our end to end sales cycle,” remarked Mohammed Sleeq, Chief Digital Officer, Aramex.
In its digital transformation roadmap, Aramex will use Tableau software to unify customer data from different channels, visualize the data, and enhance customer engagement.
“Data is the starting point of any customer engagement, and data will power Aramex’s innovations in customer experiences during the pandemic and beyond,” noted Thierry Nicault, Area Vice President–Middle East and North Africa, Salesforce.
