GROHE customers can choose from a broad variety of colours and finishes to create a customized bathroom space, the company asserts in this contribution
The world is diverse, and so are our needs when it comes to our living environment. The bathroom is a very personal space where we take time for ourselves and indulge in self-care rituals. In this “me-space”, we want to reflect our own personality and express our individuality.
When it comes to fittings like faucets, timelessness and quality play a major role in the choice of colour.
“We observe that consumers are becoming more design-savvy. They are looking for bathroom solutions that address their needs not only in terms of convenience and functionality but also allow them to make a design statement.
With the GROHE Colours Collection, as well as the newest colour Phantom Black for its professional products, we are giving consumers and professionals a curated palette to let their creativity flow,” affirmed Benjamin Kraus, Leader, Categories, LIXIL EMENA.
GROHE Colours Collection
Faucets are one of the most frequently used products in the home. That’s why GROHE, a leading global brand for complete bathroom solutions and kitchen fittings, is paying extra close attention to the durability of its surfaces, to make sure these stand the test of time.
For the durable, beautiful yet classic products in colours that range from SuperSteel, through Cool Sunrise to Warm Sunset and Hard Graphite, GROHE relies on a technology which originates from the aerospace industry: Physical Vapour Deposition (PVD).
During the first step, the pre-treatment, the components are carefully cleaned and heat-treated in an oven where the plastic components undergo a degassing process. During the second step, the PVD coating is applied. This process takes place in a high-vacuum environment and itself consists of three steps: First, the substrate is cleaned again, then the base coat is applied, followed by the paint coat.
Matte black
As a perfect contrast to the shiny-white and chrome bathroom concept, a matte black finish creates a sophisticated, balanced overall appearance. GROHE offers the new go-to colour called Phantom Black for its Professional portfolio.
Thanks to a lacquer-coating technique, all GROHE Phantom Black products have been enhanced to be more durable, as well as being more resistant against corrosion, fading and scratches than black variants treated with powder coating. In addition, Phantom Black is more repellent to visible fingerprints.
