Appoints Binzagr Company as its exclusive distributor in Saudi Arabia
Star Soda, the UAE-based top-selling soda brand manufactured by International Beverage and Filling Industries (IBFI) has taken a significant step forward in reaching out to customers and further expanding its market share in KSA by appointing Binzagr Company as the exclusive distributor in the Kingdom.
This partnership between the IBFI, a subsidiary of Albatha Holding- one of the UAE’s oldest and largest business holdings – and KSA’s leading distributors with a rich heritage of 142 years, is expected to make boost sales growth for both companies, it was announced in a press communique.
Star Drinks and Binzagr Company commemorated the exclusive partnership during an intimate launch ceremony last month. Ahmed Binzagr, President, Binzagr Company, and Moy Eladawy, General Manager, IBFI, inaugurated the newfound partnership with an official signing during the launch.
“The growing market trend for such products will only result in further elevating the brand’s market share, and both our businesses to greater heights,” affirmed Binzagr.
Launched in 1992, IBFI is a subsidiary of the largest and oldest business holdings in the UAE, the Albatha Group, a well-established conglomerate with a portfolio of business interests in FMCG manufacturing, distribution, pharmaceutical, automobile, and real estate among other sectors.
“We are confident that through Binzagr Company’s expertise and long heritage, we will achieve our aspirations to further reach out to its consumers and remain as the number one soda brand in the hearts and minds of every consumer in KSA,” asserted Eladawy.
