The partnership will give Rent2Ride access to ekar’s 350,000 members
ekar, the Middle East’s leading personal mobility company, recently announced its partnership with UK-based Rent2Ride. Rent2Ride will provide new cars to ekar, and in return, ekar will host cars on ekar’s Mobility OS via a revenue share program, known as ‘ekar Fleet’.
The partnership will give Rent2Ride access to ekar’s 350,000 members, providing a strong return from the first day of operations in the UAE. ‘ekar Fleet’ removes the need for significant investments and marketing efforts, making it easier for new rental car companies to enter the GCC market.
This partnership will help provide faster access to new markets and help meet the growing demand for instant mobility in the UAE for Rent2Ride, according to a press release.
“Our new partnership brings many opportunities, including faster access to new markets. We have been operating exclusively in the United Kingdom for over five years, and our partnership with ekar will be the next step in our growth,” remarked Kunal Soni, Managing Director, Rent2Ride.
ekar’s modular Mobility OS allows for easy inclusion of a number of product verticals including carshare, subscription leasing, and peer-to-peer rentals, making localization efficient. Together with ekar’s global support infrastructure, the partnership ensures seamless integration with relevant stakeholders to create optimal personal mobility solutions.
“Such partnerships align with ekar’s strategy to become asset-light and the leading mobility technology provider for the car rental industry,” commented Vilhelm Hedberg, Founder, ekar.
