Intended for personalized customer loyalty experience
SAP Emarsys has announced a new channel, Mobile Wallet, to expand its suite of omnichannel capabilities that empower brands to engage with customers anywhere.
The new channel offering lets marketers harness Google and Apple Wallets already in use by tens of millions of people worldwide, to deliver personalized vouchers, coupons, and loyalty cards to customers – with or without that brand’s app, it was announced via a press communique.
SAP Emarsys is launching Mobile Wallet to empower marketers to stay ahead of consumer expectations. The global cost-of-living crisis has made it more imperative than ever for brands to be competitive.
This makes the Mobile Wallet an essential solution for staying connected with both active and non-active customers who are reminded of the brand with offers personalized to their interests every time they use it.
Better understanding
Mobile Wallet allows marketers to better understand their customers and engage consistently across multiple channels from email to mobile to in-store with convenience and ease, ensuring brands are delivering real-time, personalized incentives that foster customer loyalty.
This means, each time a customer visits a store and uses the loyalty card, coupon or voucher, retailers can identify the customer and learn more about them, creating a consistent online and offline view to deepen personalization and drive lifetime value.
“Our new Mobile Wallet functionality lets marketers uplevel their brand promise, giving them more ways to deliver the personalized, seamless experiences their customers expect,” affirmed Kelsey Jones, Global Head of Product Marketing, SAP Emarsys.
