Numerous Initiatives completed under the Abu Dhabi Programme for Customer Experience
AD Ports Group has completed several initiatives under The Abu Dhabi Program for Effortless Customer Experience, a pioneering new model that enables effortless customer experiences across Abu Dhabi Government and positions the emirate as a leader in the field, it was announced in a press release.
From improved service level agreements for walk-ins and contact centre enquiries to the launch of a digitalised Free Zone License application service through the Advanced Trade & Logistics Platform (ATLP), the initiatives included innovative approaches to making the flow of information more user friendly while enabling centralised access through KEZAD Cloud for investor-related documents to all key government stakeholders and partners, for quick turnaround.
Four dimensions
All initiatives were aligned with the Effortless Customer Experience Programme model’s four dimensions of direction, design, development and delivery, spanning from digitisation of services and systems’ integration to mapping stakeholder delegations for several relevant government entities, regular customer communication and comprehensive training for customer support functions.
“Abu Dhabi is firmly committed to continuously improving business ecosystem as part of ongoing efforts to enhance the emirate’s position as preferred destination for talent, business, and investment,” remarked HE Dr Ali Hussain Makki, Executive Director, Logistics and Trade Facilitation Sector, Abu Dhabi Department of Economic Development (ADDED).
“We welcome initiatives like the Abu Dhabi Program for Effortless Customer Experience brings key organisations within the greater Abu Dhabi business ecosystem to work together to enhance this experience even further,” commented Abdullah Al Hameli, CEO, Economic Cities and Free Zones, AD Ports Group.
“At the Digital Cluster and AD Ports Group, we understand the importance of effortless omnichannel experiences and its impact on customer happiness,” observed Dr Noura Al Dhaheri, CEO of Digital Cluster and CEO, Maqta Gateway, AD Ports Group.
