Enters into a strategic Value-Added Reseller (VAR) agreement with DFYA
FuturMaster, a market leader in Supply Chain Planning and Trade Promotion Management & Optimization (TPx) solutions, has inked a strategic Value-Added Reseller (VAR) agreement with DFYA, an innovative player in supply chain management.
This partnership aims to amplify digital transformation across the Middle East and North Africa (MENA) region, with DFYA selling and implementing FuturMaster’s advanced solutions, according to a press release.
This strategic agreement unites FuturMaster’s state-of-the-art solutions and industry expertise with DFYA’s advanced exobrain technology, enabling rapid reach in an essential and expanding marketplace.
Operational efficiency
The partnership seeks to enhance supply chain decision-making capabilities and operational efficiency across the region, particularly in the Gulf Cooperation Council (GCC) countries. It aims to facilitate their journey through expansive digital transformation.
Working in alignment with Saudi Vision 2030, the FuturMaster and DFYA partnership will work to transform the region. The partnership aims to enhance the non-oil sectors of the economy while supporting the region’s adaptation into a global hub connecting Asia, Europe, and Africa through the provision of innovative solutions.
“Our VAR agreement with DFYA solidifies our commitment to this mission, driving growth in the MENA region and equipping businesses with the advanced tools they need to excel within the framework of Vision 2030,” commented Yacine Zeroual, EMEA General Manager, FuturMaster.
“Together, we are bringing FuturMaster’s next-generation, AI-driven solutions to the market, catalyzing the ongoing digital transformation,” asserted Amine Benmesbah, Founding Partner, DFYA.
