He will lead the implementation of marketing, communications, and digital transformation
Al-Futtaim Automotive has appointed Katib Belkhodja as the automotive group’s Director of Customer Centricity, a newly established function within the company’s Centre of Excellence.
In his new capacity, Katib will report directly to the President, Al-Futtaim Automotive and will spearhead the development of the group’s customer-focused business strategies, based on the three core pillars of building brand power, enhancing customer experience, and boosting digital sales.
He will lead the implementation of effective marketing, PR communications, and digital transformation, further reinforcing Al-Futtaim Automotive’s position as a market and mobility leader, a press release said.
Diving development
His mandate as Customer Centricity Director includes driving in-depth development of brand content and storytelling, and data science, across the company’s full portfolio of products and services.
“The newly created Customer Centricity department is a major step forward in piloting this journey and driving more meaningful customer-interactions across multiple channels,” commented Belkhodja on his appointment.
With over 15 years of extensive experience across diverse ecosystems within the automotive industry, Katib brings a wealth of expertise to this newly established position. Having worked with OEMs, major dealerships, automotive digital platforms, he possesses a deep understanding of industry dynamics and evolving customer engagement, the press communique concluded.
