Astra Tech, the leading consumer technology holding group in the MENA region, announced a pioneering partnership with Ant Group, one of the world’s largest digital payment platforms.
This transformative collaboration will witness the integration of Alipay+’s global cross-border digital payment and marketing solutions through the PayBy merchant network, encompassing the entire Abu Dhabi fleet of 7,000 taxis and over 3,000 merchants nationwide.
Commencing as soon as September, the integration aims to enable over 1.4 billion wallet users to conduct transactions seamlessly, directly from their home e-wallets while visiting the UAE, devoid of any currency conversion, according to a press release.
Astra Tech is among the first regional partners to launch Alipay+ solutions, adding to the company’s portfolio of groundbreaking fintech offerings on its Payby and Botim platforms.
Seamless payment
This dynamic collaboration will provide an unprecedented seamless payment and digital marketing experience for international visitors. It facilitates settlement processes and mobile-based transactions through Alipay+, whether in physical stores or online platforms.
“Our milestone collaboration with Alipay+ aligns perfectly with the UAE’s commitment to enhancing the payment ecosystem and fostering a commerce-friendly environment,” commented Abdallah Abu Sheikh, Co-founder, Astra Tech and CEO, Botim.
“Our alliance with Astra Tech not only opens doors to a seamless and integrated digital payment experience at physical stores in the Middle East, but also propels us towards a new era of strategic collaboration,” remarked Guoming Cheng, General Manager, Ant Group, Europe and Middle East.
