Agency bags some of the most coveted regional pitches of the year
Award-winning agency BPG (Bates PanGulf, part of WPP) is entering Q4-2023 with incredible growth numbers and several high-profile strategic wins for its specialist MarCom services in UAE, Kuwait, Saudi Arabia and Oman.
BPG’s ‘3.0 digital first, integrated by intent’ positioning has paid off handsomely, yielding over 50% revenue growth, amounting to annualized revenues of US$ 13mn to US$ 15mn, according to a press communique.
Motivated team
“BPG 3.0 is here to support the shift in thinking around customer journeys and focusing on their needs. It is an exciting time at BPG as we bring together our incredibly talented and motivated integrated team to serve some of the region’s most iconic brands,” affirmed Avi Bhojani, Group CEO, BPG.
Building on its exceptional experience in finance and banking, BPG won strategic branding projects for First Abu Dhabi Bank. Other new business wins include Bank Dhofar, RAKBANK and Sohar International Bank, who just acquired HSBC in Oman, the press statement continued.
CX practice
The agency’s CX practice, integral to BPG 3.0, has also been one of its fastest growing, having extended and delivered CX strategies and assets to clients across Dubai, Kuwait and Oman. BPG has secured over US$ 2mn worth of annualised revenue, for CX projects varying in scope from designing and refreshing websites and building sales enablement apps to UX/UI optimization.
BPG 3.0 was born after a significant, game-changing creative win in Saudi Arabia. BPG is working on a unified customer experience through its full-service hubs in UAE and Kuwait, supported by BPG Cloudworks – a borderless remote team that stretches from North America and Europe to Egypt, Lebanon, India, Indonesia and the Philippines.
Growth
“BPG 3.0 is coming to life as our business is growing in every dimension: teams, services, revenues, and clients. We are doubling down on embracing relevant and appropriate AI tools into our day to day lives, and excited about the role of CX in brand building,” observed Souheil Arabi, Group Chief Operating Officer, BPG and CEO, BPG Kuwait.
“Our We look forward to driving impactful results for our clients, with integrated teams in content, comms, media, data, experience, and brand on every brief,” concluded Darius LaBelle, President, BPG UAE.
