Set to highlight product innovations at the Dubai event
Automechanika Dubai marks its 20th edition at the Dubai World Trade Centre (DWTC) from 2 to 4 October 2023.
Goodyear, one of the world’s largest tire companies, is poised to make its significant fourth impact with Goodyear branded engine oils in the automotive industrial power generation & marine sectors.
For the fourth time, Goodyear Lubricants will be displaying a diverse range of over 100 varieties of Goodyear engine oils and specialties lubes totalling over 400 SKUs for sale in the Middle East, Africa and parts of Asia.
Goodyear Lubricants are distributed exclusively by Dubai, UAE-headquartered Alonsa Electric Group (A member of Al Tara Group since 1978). Alonsa is a diversified commerce group with one of its business verticals being solely responsible for the marketing and distribution of automotive engine oils, greases & specialties under the Goodyear brand.
Development plan
In 2023-2024 development plan, Egypt, Nigeria, Saudi Arabia and South Africa are critical focal points for the company’s aggressive revenue outreach. It plans to establish additional distribution points across these zones. Alonsa has already set up distribution partners in over 26 countries for Goodyear lubricants from 2020 under its distribution programme.
Alonsa’s product development team is set to launch a comprehensive range of lubricants, fluids, and additives tailored for electric vehicles. Alonsa and Goodyear are also in the final stages of developing a high-performance lubricant for racing engines, formulated with Ester and Mas treatment for enhanced horsepower and torque, a press communique concluded.
