Udrive’s exclusive fleet creates a smoother mode of transport
Udrive, the dedicated pay-per-minute car rental platform, has launched an exclusive fleet to enable smoother mobility to and from Hatta for residents and tourists to explore recreational, cultural and natural attractions in the Highlands of Dubai.
The offering has been launched in partnership with Dubai’s RTA and Dubai Holding to bring unique exclusive offers to the community.
Last year, the campaign increased domestic tourism by 36%, reaching 1.3 million tourists. By promoting smoother mobility between Dubai and Hatta, Udrive and RTA are providing a trustworthy and convenient transport system for explorers.
“RTA’s strategy is focused on providing an integrated transportation network between Dubai and Hatta, which continues to strengthen its position as a major tourism destination,” stated Adel Shakeri, Director of Planning and Business Development, Public Transport Agency, RTA.
In a market where an increased supply of vehicles has been Udrive’s primary focus for its avid customer base, the homegrown start-up is continuing to diversify its fleet and increasing availability for car-sharing in the UAE.
“Hatta is a region that requires motor-vehicle transport to access and with our ambition to give the freedom of mobility to the entire UAE population, this partnership is mutually aligned and a strategic use of our platform to better connect people with Hatta as a top adventure destination,” remarked Nicholas Watson, Co-founder and CEO, Udrive.
