what3words is revolutionizing the way the world talks about location
what3words recently announced today that Eirad Trading & Contracting, UPS’s Authorized Service Contractor in the Kingdom of Saudi Arabia (KSA), will integrate its innovative location technology into their in-flight communications and retailer API, enabling e-commerce businesses to offer their customers deliveries to any 3sqm in the Kingdom.
The precision offered by what3words addresses means deliveries can find the desired destination with ease, optimizing the overall customer experience and eliminating the need for phone calls from lost delivery drivers, according to a press communique.
Eirad customers will have the option to specify their delivery address using what3words when they receive their SMS delivery updates – ensuring Eirad couriers know exactly where to go, without the need for additional calls.
what3words’ simple technology will also be integrated into the retailer’s application programming interface (API) platform. This integration will enable e-commerce businesses to give their customers the option to have deliveries sent to any what3words address in KSA.
How what3words works
One of the biggest challenges facing e-commerce businesses globally is inaccurate addressing. Duplicate street names, unaddressed new buildings, postcodes covering large areas, and apartment buildings with several entrances are just a few of the obstacles facing couriers every day, as they make their delivery rounds.
what3words eliminates these issues – providing a simple and reliable way to pinpoint exact locations. It has divided the globe into a grid of 3m x 3m squares and given each square a unique combination of three random words: a what3words address.
Working in tandem with the National Address system, the technology ensures drivers can find delivery locations at the first attempt, so routes can be better optimized.
“By using a what3words address, customers enable delivery drivers to pinpoint exact delivery locations down to a unique 3x3m square – ensuring goods arrive at their intended destinations first time, on time,” commented Ali Akram Al Sayed, Country Manager, Eirad Trading & Contracting.
“Thanks to Eirad’s integration of what3words, couriers across KSA will always know exactly where to deliver, removing the need for phone calls from lost drivers, and getting packages to customers as quickly and efficiently as possible,” stated Chris Sheldrick, Co-founder and CEO, what3words.
