Global CRM leader will demonstrate new AI solutions including Einstein 1 platform
Taking part for the first time at GITEX 2023, Salesforce, the global leader in customer relationship management (CRM), will present its new Einstein 1 platform and Einstein Copilot, the AI assistant for all CRM applications.
As the first event to showcase Einstein 1 after the company’s launch event at Dreamforce in San Francisco, GITEX attendees will see firsthand how the new Salesforce AI platform enables organizations to safely connect any data and build AI-powered apps with low-code and deliver entirely new and modern customer experiences.
“The Salesforce community in the MENA region, supported by our vibrant partner ecosystem, is proactively embracing AI to differentiate its own trusted customer experiences, whether in the retail, real estate, or financial services sectors,” stated Thierry Nicault, Area Vice President and General Manager, Salesforce Middle East.
Conversational AI
Nicault emphasized that Salesforce’s next generation of Einstein brings a conversational AI assistant to every CRM application, Sales, Service, Marketing, Commerce, according to a press release.
At GITEX, Salesforce will stage two special sessions focusing on retail and e-commerce, and AI & Hyperforce. The first session will be a panel discussion presented by Thierry Nicault and featuring special guests from the retail sector.
The second session, on AI & Hyperforce, will feature Efrat Rapoport, head of Salesforce’s Israel R&D Center. Rapoport will discuss how organizations can get the most from AI, while maintaining the most crucial element – trust.
