Gamechanger Hyperforce is the reimagination of Salesforce’s platform architecture for the public cloud
Salesforce, the global leader in customer relationship management (CRM), recently announced its deepened commitment to digital transformation in the Middle East with the UAE launch of Hyperforce, Salesforce’s trusted platform architecture.
Hyperforce harnesses the scale and agility of the public cloud to easily deploy Salesforce solutions and provide its global customer base with enhanced flexibility to grow globally and serve locally.
Delivered through a strategic partnership with Amazon Web Services (AWS), Hyperforce represents a significant advancement of the Salesforce platform, and enables new options to store data in-country, which is critical for customers to stay ahead of evolving privacy regulations and an increased emphasis on data security and residency.
AI innovation
With Hyperforce, customers also gain trust, security, and confidence to innovate with AI. Hyperforce underpins the Einstein Trust Layer and the entire Einstein 1 Platform, enabling Salesforce to deliver a secure, scalable, and reliable foundation for AI applications.
The launch of Hyperforce comes at a decisive time as businesses in the Middle East look to digitally transform to capture new opportunities and meet growing customer expectations in a fast-growing region. Spending on IT and business services in the Middle East and Africa will reach US$ 30.3bn in 2023, an increase of 5% from 2022, according to IDC.
Organisations such as Emirates Post, business property specialist TECOM, and Emaar Misr, the Egypt-based arm of the UAE’s Emaar Properties, are working with Salesforce on their digital transformation journeys and reporting tangible business outcomes including improved productivity, shorter service resolution times and increased customer satisfaction.
Growth opportunities
“With Hyperforce, Salesforce will empower organisations across all sectors to embrace the latest innovations in CRM, combining cloud and AI capabilities, enabling them to take customer service to the next level and tap the immense growth opportunities available in the GCC and the wider Middle East,” affirmed Thierry Nicault, Area Vice President, Middle East, Salesforce.
“Hyperforce, powered by AWS, simplifies the deployment of Salesforce solutions, strengthening data security, storage and local data residency. Together, we anticipate unlocking opportunities and nurturing creativity in the GCC and the wider Middle East,” commented Yasser Hassan, Head of AWS, MENAT.
By leveraging the scale, agility, reliability, and security of the public cloud, customers in the Middle East can now quickly and easily deploy Salesforce solutions including Sales Cloud, Service Cloud, and more. The interoperability with AWS also delivers differentiated value to customers, including improved availability, and reduced planned maintenance downtime, a press communique indicated.
“The launch of Hyperforce in the UAE is a promising development, presenting innovative opportunities for business growth. It aligns with our collective efforts of supporting the UAE’s goal of becoming the region’s hub for technology and innovation,” remarked Abdulla Mohammed Alashram, Group CEO, Emirates Post Group.
