New CSR campaign educates truck drivers about the importance of safety and health
The Al Masaood Commercial Vehicles and Equipment Division, in collaboration with UD Trucks recently launched a Corporate Social Responsibility (CSR) campaign aimed at educating truck drivers about the significance of safety and health in alignment with the organizations’ joint commitment to promoting responsible business practices and fostering a culture of well-being within the transportation industry.
Through comprehensive training sessions, Al Masaood and UD Trucks aim to equip truck drivers with essential knowledge about safety measures and health awareness. They hosted a highly successful half-day training session for truck drivers at an Al Masaood CV&E facility aimed at enhancing driver safety by providing comprehensive theoretical and practical training, as well as health check services.
The event saw the participation of truck drivers, industry experts, and representatives from both Al Masaood and UD Trucks.
“At Al Masaood, we believe in fostering a positive and enjoyable learning environment to encourage drivers to actively participate in the training sessions. This event was part of our ongoing commitment to enhancing driver proficiency and well-being,” emphasized Mohamed El Zeftawi, General Manager, Al Masaood CV&E.
Following the classroom sessions, drivers were given the opportunity to put their knowledge into practice with practical training on Al Masaood’s Croner and Quester UD Trucks models. This hands-on experience allowed the drivers to familiarize themselves with the latest technology and safety features, ensuring they are well-equipped for the challenges they face on the road.
“UD Trucks strongly believes in the importance of driver training and engagement. Our partnership aims to create a positive impact by equipping truck drivers with essential skills and knowledge,” stressed Mourad Hedna, President, UD Trucks MENA.
