Strategy to accelerate AI adoption in the industrial sector
Emirates Global Aluminium has partnered with beverage can-makers Crown and CANPACK to launch Every Can Counts, an innovative campaign that aims to encourage consumers to recycle used aluminium drink cans, boosting the circular economy and reducing greenhouse gas emissions.
Every Can Counts is a leading global awareness programme for drink can recycling. The UAE chapter, which held its first public events during COP28, is the third non-European chapter after Brazil and the USA.
UAE citizens and residents each on average consume more than 60 aluminium drink cans every year, some 660mn aluminium beverage cans in total annually. Only a third are currently recycled, compared to over 95 per cent in leading recycling countries. More than 440mn aluminium cans currently end up in UAE landfill sites annually, a press communique indicated.
Supportive Governmental policies
“Increasing recycling requires supportive government policies and the development of infrastructure. It also depends on individuals making the right decisions every day about how to dispose of items they no longer need. We are excited about the potential of Every Can Counts to improve aluminium beverage can recycling rates in the UAE,” affirmed Abdulnasser Bin Kalban, Chief Executive Officer, EGA.
“For CANPACK, sustainability is a core responsibility. By supporting Every Can Counts in UAE, we want to inspire consumers to recycle more,” observed Bartlomiej Wojdylo, Sustainability Director Europe, Canpack.
Circularity
“Circularity is a key element of our sustainability, and we know we have the best package and material to keep delivering it. It is great to see the industry working all together to keep the cycle going,” noted Sandrine Duquerroy-Delesalle, Director Sustainability & External Affairs, Crown Holdings.
“Our vision of empowering people to recycle their aluminium drink cans wherever they consume them can now spread in a new region. We are fully committed and ready to make a positive change in the UAE,” remarked David Van Heuverswyn, Director Every Can Counts Europe.
