Customers including DP World participate in recent technology event
Sitecore®, a global leader in digital experience platforms, recently brought together customers from across the region to its premium Sitecore DX event in Dubai, to highlight its growing range of innovative cloud-based solutions and expand upon the role that generative Artificial Intelligence (AI) can play in transforming customers’ digital experiences.
Companies including DP World, Arabian Oud and Batterjee Medical College participated in the event, which saw Chief Executive Officer Steve Tzikakis outline Sitecore’s dedication to continue to innovate across its full portfolio with commitments to its on-premise solutions, managed offerings and SaaS offerings.
During Sitecore DX, experts from across the company discussed how generative AI is being deployed to drive content creation and rapid-fire personalization to enhance these experiences.
Composable Architecture
“With Sitecore’s new composable architecture, brands can introduce a range of advanced functions, such as Cloud for image and text generation and personalization to better understand how customers are reacting to AI-generated content, in an evolutionary way,” stated Jose Valles, EMEA President, Sitecore.
Sitecore customers are already deploying generative AI across a range of creative processes, such as content creation, content development, including first drafts and images based on stored assets, personalization and search.
Dave O’Flanagan, Chief Product Officer, Sitecore, outlined how Sitecore enables a company to create the digital experience stack that is right for its specific business, from content to commerce.
He detailed how experiences and of Generative AI enables companies to put customers at the center of content-led experiences, and discussed how Sitecore’s flagship products XP and XM Cloud are evolving.
