To expand footprint across MENA and SEA
GMG, a global retail conglomerate, recently announced the expansion of its well-established partnership with VF Corporation, a global leader in branded lifestyle apparel, footwear, and accessories, according to a press communique.
Building on more than 12 years of partnership, as part of the distributorship & retail development agreement, GMG will expand the presence of VF’s brands in the region via a growing network of new mono-brand partner stores across the Middle East and North Africa (MENA) and Southeast Asia (SEA) markets over the next five years to offer the VF’s brand experience to a broader consumer base.
Currently, GMG operates 90 VF’s mono-brand stores in MENA and SEA. Overall, GMG aims to roll out over 300 stores during the next five years. GMG will introduce VF’s brands across key Southeast Asian markets, open mono-brand stores, and drive E-commerce business for selected VF brands.
Adding new markets
“Continuing our strategic expansion and adding new markets across SEA signifies a pivotal chapter in our successful long-standing partnership with VF Corporation,” remarked Mohammad A. Baker, Deputy Chairman and CEO, GMG.
“The enhanced partnership will contribute to driving our brand’s regional marketplace strategies, deliver innovative solutions that elevate our go-to-market approach, and strengthen our presence in the region, allowing us to better serve local consumers’ needs,” commented Martino Scabbia Guerrini, Executive Vice President, Global Chief Commercial Officer, and President, Emerging Brands, VF Corporation.
GMG’s Sports division boasts a diversified portfolio encompassing international powerhouse brands and home-grown concepts such as Sun & Sand Sports, Dropkick, Nu Athlete, Pedaliere, and Basketbolista, the press statement concluded.
