New authorized sales and service facilities to be established in Baghdad and other key cities
Nissan Motor Corporation has announced the appointment of Al Sour as its official and registered distributor in Iraq.
Al Sour, a part of the Muhanad Group, was established in 1999 and possesses a wealth of experience in key business sectors including automotive and logistics. As a well-established player in the regional automotive industry, Al Sour’s extensive experience, coupled with their strong market presence, positions them as the ideal partner to uphold Nissan’s promise of delivering innovation.
This strategic collaboration will commence with the establishment of several sales, service, and spare parts facilities across key cities, including Baghdad, Najaf, Mosul, and Zakho, as well as other cities.
Long-term growth strategy
“As a considerable and growing automotive market in the region, Iraq is part of our long-term growth strategy, and this partnership reinforces our commitment to address the specific needs of our valued customers by providing high-quality products and services that enrich their lives,” remarked Thierry Sabbagh, Divisional Vice President, President Middle East, KSA-Nissan, INFINITI.
“Our showrooms, service centers and comprehensive operations in key cities will showcase Nissan’s innovative lineup and ensure world-class service standards are delivered to all customers. We look forward to exceeding customer expectations, fostering trust, and contributing to Nissan’s continued success in the vibrant market,” commented Ahmad Musher, President and CEO, Al Sour.
