The company ensured improved circularity through a multifaceted approach
RAK Ceramics’ core divisions, which include Tiles, Sanitaryware, Tableware and Faucets, focused on bolstering sustainability efforts through targeted goals and innovative initiatives in 2023. They executed 32 projects aimed at optimising resource usage and reducing environmental impact. The recently opened Smart Factory helped boost productivity, reduced power and gas consumption.
By investing in one of the largest tunnel kilns in the industry, SMART-controlled compressors, VDF installations and other major initiatives, the sanitaryware division effectively reduced its energy consumption in air compressors by nearly half.
Chrome production
The faucet division enhanced chrome production productivity, achieving a significant 48.78% reduction in energy intensity. Meanwhile, the tableware division effectively decreased energy intensity of sales and production processes.
RAK Ceramics ensured improved circularity through a multifaceted approach, in which 100% of non-hazardous waste was either reintroduced in production or recycled by third parties. The factories reused 16.7% of fired sanitaryware rejects, 92.5% of reclaimed glaze and 100% of greenware sanitary ware rejects.
Furthermore, the effective partnership with DHL Global Forwarding and Rail Direct (Etihad Rail) underlined RAK Ceramics’ strong commitment to sustainable logistics solutions.
Sustainability commitment
In the final quarter of 2023, RAK Ceramics showcased its commitment to sustainability at COP28 UAE as a prominent partner in the Sustainability Showcase: Ras Al Khaimah’s Journey and played a pivotal role in discussions on achieving net-zero emissions, the press statement continued.
Collaborating with SAP, the company highlighted the importance of technology in driving positive change. RAK Ceramics’ efforts were also recognised with the EcoLabel Certification Award by the Ras Al Khaimah Environmental Protection and Development Authority, underscoring its leadership in environmental sustainability.
“In the ever-evolving landscape of sustainability, RAK Ceramics achieved many important sustainability goals in 2023, including increased energy efficiency, conserving natural resources, and implementing eco-friendly solutions across our entire value chain,” stated Abdallah Massaad, Group CEO, RAK Ceramics.
