Zeekr is passionate about pushing the boundaries of EV innovation
The summit showcased AWR’s commitment to the future of mobility through its premium electric vehicle brand, Zeekr, newly introduced in the UAE to cater to the rising demand for EVs in the country.
AWR’s participation aligns with the UAE’s ambitious EV goals and its dedication to sustainable mobility. At the summit, Roberto Colucci, Director, Zeekr UAE, AW Rostamani Group, contributed to a panel discussion titled ‘Roadmap to Electrification – Insights into the Middle East EV Market.’ The panel explored challenges, solutions, and best practices for successful EV market development in the region.
Sustainable mobility
“With the nation increasingly placing its focus on sustainable mobility and a greener future, Zeekr is passionate about pushing the boundaries of EV innovation. EVIS provided us with a valuable platform to engage with industry experts, address challenges, and collaborate on solutions that will contribute to the growth of the EV industry,” stated Colucci.
The summit provided a unique opportunity for Zeekr to showcase its innovative EV solutions and contribute to the UAE’s vision for a greener future. Throughout the three-day event, Zeekr exhibited its two models, the 001 and the X.
EVIS, supported by the Ministry of Energy and Infrastructure, and played a significant role in advancing the EV industry. The summit provided an opportunity for companies to showcase their innovative e-vehicle models and sustainable solutions, while also offering participants a chance to witness the latest developments in the EV sector at The Tech Park, a press statement concluded.
