Highlights the future of mobility in the MEA region
Bridgestone MEA recently participated in the Mobility Live ME 2024 highlighting its innovative fleet solutions and sustainable practices.
The event, which was held recently at the Abu Dhabi National Exhibition Centre (ADNEC), focused on smart, sustainable transport and electric vehicles, attracting industry leaders to shed light on the global transition towards sustainability mobility.
During its participation, Bridgestone engaged in a thought-provoking panel discussion titled ‘Electrifying Mobility: Accelerating the Transition to Electric Fleets,’ moderated by Umer Khan, Founder, BEV Ready, UAE.
Panel discussions
Berk Berksoy represented Bridgestone at the panel discussion as one of its key speakers, along with Claudio Aiardo from Carasti; Anuvrat Gaurav from Sellanycar.com; Sam Cabani from Stellantis; Ib Kimose from Autorola and Mohammed Hamza from Eurostar Rental.
During the panel discussions, Berksoy pointed out the relevance of setting ambitious goals for electrifying fleet operations to reduce carbon emissions and combat climate change challenges.
The panel also explored Total Cost of Ownership (TCO), highlighting the significance of transitioning to electrification. Despite the initial cost involved, this shift can be highly beneficial, leading to long-term savings.
Furthermore, Bridgestone exhibited their innovative fleet optimisation and management solutions such as Webfleet and Toolbox allowing fleets to better manage their tyre operations as well as doing route optimisation, vehicle scheduling and predictive maintenance that collectively streamline operations and reduce costs.
Government incentives
The panel further shed light on the significant role of government incentives and support in expediting the shift towards electric vehicles.
“Our participation in Mobility Live ME 2024 exemplifies our dedication to integrating cutting-edge technologies that support the industry’s expansion along with safeguarding our planet. Our goal is to create a mobility landscape that is more sustainable while ensuring safe and efficient journey for individuals,” explained Jacques Fourie, President, Bridgestone Middle East and Africa.
Recently, Bridgestone launched Webfleet in the UAE, which is a strategic move to pave way for promoting data-driven mobility solutions that support Bridgestone’s E8 Commitment to sustainability and innovation, the press statement concluded.
