Group aims to consolidate its automotive advertising offerings
Dubizzle Group, the premier online classifieds platform in the Middle East, has reinforced its dominance in the automotive sector throughout the MENA region through the acquisition of Drive Arabia.
This strategic manoeuvre exemplifies Dubizzle Group’s dedication to elevating its array of new car options and delivering comprehensive solutions to its user base, according to a press communique.
With over two decades of a strong brand presence in the region, particularly in the UAE and Saudi Arabia, Drive Arabia brings extensive expertise and a devoted customer following in the automotive sector to Dubizzle Group.
Expanding reach
With this acquisition, Dubizzle Group aims to consolidate its automotive advertising offerings, introducing new products, and expanding its reach to better serve its customers.
“Drive Arabia’s strong brand recognition and reach will further strengthen our existing portfolio and enable us to deliver even greater value to our customers while strengthening our leadership position in the automotive space,” commented Haider Ali Khan, CEO, Dubizzle Group MENA.
“Our immediate plans for Drive Arabia include a significant investment in the platform to enhance its core value proposition as a transparent tool for car prices, specifications, and other relevant details to help us become the go-to platform for new car launches in the region,” he added.