Solution to unify and automate supply chains to move things more efficiently
DHL announced Freterium as the winner of the Fast Forward Challenge Middle East and Africa (MEA) 2024.
In its third edition, the competition invites startups and companies from the MEA region to showcase innovative technologies and solutions aimed at shaping the future of logistics and supply chains in the MEA region and beyond.
Freterium impressed the panel of eight jurors with their groundbreaking solution, a transportation management system for consumer goods retail and distribution, which stood out among the impressive lineup of participants.
“This competition highlights the incredible talent and creativity of this region, and we are proud to support these efforts to drive innovation in logistics forward,” stated Irina Albanese, head of Innovation MEA at DHL.
Source of inspiration
“The Fast Forward Challenge fosters networking opportunities and serves as a source of inspiration from industry peers. We eagerly anticipate collaborating with DHL and the other mentors, such as Dubai Future Foundation,” commented Mehdi Cherif Alami, Co-founder & CEO, Freterium.
Organized by DHL Customer Solutions & Innovation, with Dubai Future Foundation as the strategic partner of the event, the Fast Forward Challenge was held on May 29th, 2024, at the Emirates Towers in Dubai.
“The success of this startup is a testament to the vibrant entrepreneurial spirit and the supportive infrastructure that the partnership between Dubai Future Foundation and DHL aims to cultivate,” remarked Alia Al Mur, Chief of Transformation and Partnerships, Dubai Future Foundation.
